Boost your conversion rate
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Co-Founder / CTO
Marketing x Engineering. Read more
Marketing, built like software.
Practical thinking on marketing systems, martech, and engineering tradeoffs — for people who actually have to make it work.
Build better systems
Stop asking product engineers to fix marketing.
Marketing problems don’t disappear when you ignore them — they get pushed onto whoever can write code.
- Protect product velocity.
- Product engineers stay focused on user-facing features instead of campaign plumbing.
- Own marketing’s technical surface area.
- Integrations, automation, data contracts, experimentation, and tooling live with a team designed to maintain them.
- Turn growth into software.
- Repeatable, testable systems instead of spreadsheets, Zapier chains, and hope.
From the blog
Learn how to grow your business with our expert advice.
How to use search engine optimization to drive sales
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Front-end Developer
Improve your customer experience
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Director of Product