Marketing, built like software.

Practical thinking on marketing systems, martech, and engineering tradeoffs — for people who actually have to make it work.

Build better systems

Stop asking product engineers to fix marketing.

Marketing problems don’t disappear when you ignore them — they get pushed onto whoever can write code.

Protect product velocity.
Product engineers stay focused on user-facing features instead of campaign plumbing.
Own marketing’s technical surface area.
Integrations, automation, data contracts, experimentation, and tooling live with a team designed to maintain them.
Turn growth into software.
Repeatable, testable systems instead of spreadsheets, Zapier chains, and hope.
Product screenshot

From the blog

Learn how to grow your business with our expert advice.

Marketing

Boost your conversion rate

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Michael Foster

Co-Founder / CTO

Business

Improve your customer experience

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Tom Cook

Director of Product